I'd Rather Be in the Studio
A No-excuses Art Marketing Workshop with Alyson Stanfield of ArtBiz.com
Saturday, Sept. 20, 2008
9:30-3:30
$75 Amarillo Art Institute Members
$100 Nonmembers
· Differentiate yourself with your artist statement: what it is, what it isn't, how to write it, and why you need to do this first
· How to introduce yourself as an artist so people want to know more
· Share, Don't Sell, to Build Your Mailing List
· Why your contact list is your most important asset
· How to organize and expand your mailing list
· LUNCH BREAK (preferably on site)
· Create a Portfolio to Knock Out the Competition
· 12 rules for putting together first-class marketing materials
· How to amplify your online presence
· Why to start a blog or how to beef up the one you have
· Save Money and Generate Buzz on a Shoestring
· How to become a media magnet so buyers come to you
· How to get creative with your finances
· How to get creative with your venues